Communication Report 2016–2020

Fast Facts:

• More than 14.2 million pages are printed and mailed each year to provide the Gleaner to Northwest Adventist homes.
• During 2016–2020, the Gleaner received national recognition from sister organizations for excellence in content and design. 
• Adventist media touches more than 250,000 listeners/viewers each week in the Northwest.

Accomplishments:

• Websites — nwadventists.com has pioneered regularly updated news, articles and opportunities for Northwest member interaction.
• Newsletters — the weekly NPUC newsletter more than doubled its subscriptions in 2020. Additionally, we worked with two conferences to start producing regular digital newsletters.
• Enhanced content — a redesign and rebrand of the print and online Gleaner format in 2020 has allowed for more immediate online stories, expanded perspective articles and visual appeal in print.
• Active social media — member stories, conference events, world church news and daily Bible verse posts make up the vibrant active Facebook, Instagram and Twitter feeds. Social media is a key component of the publishing plan.
• Central information source — the NPUC and Northwest Adventists websites have provided a common point for immediate information — to the farthest reaches of Alaska or Montana and around the world.

Opportunities:

• Member connections — we have an opportunity to improve how our publishing channels connect Adventists of differing ages with the church’s mission.
• Online updates — the NPUC and Northwest Adventists websites must be regularly updated to remain on the cutting edge of effective online communication and 24/7 mobile access technology.
• Public awareness — We must find more productive ways of connecting our church’s mission to meet the real needs within our Northwest communities — sharing these partnerships effectively.